Global partnership with Nottingham Forest

Object 1 has announced an official global partnership with Nottingham Forest Football Club for the 2025–26 season. The collaboration brings together the UAE developer’s residential projects and the club’s international football audience.

The partnership includes content campaigns designed to introduce Object 1’s developments to supporters around the world. It also creates opportunities to connect with football followers across the UAE and the wider Gulf region.

For Object 1, the agreement represents a step in the development of its international brand presence. At the time of the announcement, the company was expanding its Dubai portfolio and preparing to enter Abu Dhabi.

Egor Maslennikov, Chairman and Founder of Object 1, highlighted the opportunity to work with an internationally recognised club and connect the developer’s community-focused ambitions with a wider audience.

Nottingham Forest’s announcement welcomed Object 1 as a brand with a focus on residential development in Dubai. The partnership’s stated areas of collaboration centred on content, supporter engagement and shared community interests.

The agreement was announced for the 2025–26 season. It forms part of Object 1’s record of international partnerships alongside its residential development activity in the UAE.